First starting with acknowledgements, I would like to thank respected National Rural Reporter of our country Mr. P. Sainath for enlightning us on such a important issue. The media is considered as the forth pillar of our proud democracy (Ideally). The nexus of Politics, media and corporate is turning down the dream of our forefathers, of free speech and liberty to all. The title of this article comes from Indian Vice President's speech.
This post is just to share you a file which is unavailable on Press council of India's website due to high pressure from corporate in media. Instead you have a 13 page summarized article. This report talks about the paid news nexus in politics and media and which in all favors the black money market in India. In the last Maharashtra Assembly Elections media houses were targeting 30% of candidate election canvasing expenditure. Corporatization in media has been a boon for business houses but a shame for democarcay where a non millionaire or billionare candidate cannot even think of winning the elections. Tailored artivceles, supplements that look like news celebrating these milllionare candidates paved their way to electoral victory. This generation's opinion are completely turning into a media driven exercise.
I would not end this by giving you a happy ending or a sarcastic note. Infact I will re-utter P.Sainath's words: Both states fake optimism (Every thing is changing) and cynical pessimism (Nothing changes nothing will change) will comforts you for non action. Instead he urges us to land in the center ground called hope and act. I hope our media understands its vital role to make our democracy the land that our fathers dreamed of.
FYI
PCI Report on Paid News
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